Communication and Health Promotion
PPHA will provide technical assistance for development of provincial communication strategy and plan. It will assist in strengthening the capacity of stakeholders to develop and implement health promotion strategies and policies across Punjab. PPHA would also technically oversee the development of evidence-based holistic, culturally sensitive and context specific health promotion messages. It would further promote closely coordinated action by stakeholders within the health system and its overlapping domains which is vital in executing promotive and preventive campaigns.
This will be done through the Division of Health Promotion. The objectives of the Division are:
To promote the understanding of healthy life styles and disease prevention practices among the people of Punjab province and enable them to live healthy and productive lives through timely communication
To facilitate integrated multi-disciplinary and trans-sectoral communication actions to promote and safeguard the health of the people of Punjab